⚡
FoodDirect
For customers
Your food. Your customers. Your business. Not theirs. No commission. No customer lock-in.

Take online orders through your own website — no commission on every sale, no big company keeping your customer list.

How this works

Most food ordering sites work like a landlord. We work like a signpost.

Just Eat, Deliveroo, Uber Eats — they put your restaurant on their high street. They send you customers, but they keep the customer list, they take a cut of every sale, and if they ever close your account you lose everything you built.

We don't work like that. Here's how our setup works, plainly:

1
Your till runs a small app
The same till you already use to serve people in your shop. You install our app on it, like you'd install any other program. Nothing else changes.
2
The app makes a phone call to our servers, and never hangs up
That's the whole trick. Your till phones us. We hold the line open for as long as your till is switched on. Your till starts the connection — we don't reach in from outside.
3
Customers visit your menu at yourname.fooddirect.net
You choose the name. When a customer types it into their phone or laptop, their question arrives at our servers first.
4
We pass the question down the open line to your till
Your till answers back with whatever the customer asked for. If it was your menu, they see your menu. If it was placing an order, the order goes straight to your till the same way. We're just the messenger.
Your menu lives on your till. We just answer the door.
We are the messenger.
We do not hold your menu, your customer list, or your orders.

Every one of those things lives on your till. If we vanished tomorrow, your business would keep running.

Why this matters to you

Four things you get back.

0%

No commission on any order

Just Eat takes about 30% of every order. On a £20 order, that's £6 out of your pocket. On a hundred orders a week, that's £24,000 a year going to a company that doesn't cook the food. We take none of that.

👥

Your customer list belongs to you

When someone orders through FoodDirect, their details save straight to your till — not to us. You know who your regulars are. On Just Eat, the customer is Just Eat's customer, not yours.

🔌

Nothing to set up on your router

Because your till phones out to us — not the other way around — you don't need special web hosting, a static IP address, port forwarding, or anything else your neighbour's tech-savvy nephew might once have muttered about.

🔒

Everything stays yours to keep

Your logo. Your photos. Your prices. Your customer relationships. Your loyalty scheme. Your receipts. Your reputation. Ours to help you show them. Never ours to own.

Side by side

The difference, in plain English.

Just Eat / Deliveroo

  • Around 30% commission taken from every order
  • They own the customer relationship
  • Your data lives on their servers
  • If they suspend your account, you lose everything
  • You compete with hundreds of other restaurants for attention
  • They can change the rules whenever they like

FoodDirect

  • No commission on any order, ever
  • You own the customer relationship
  • Your data lives on your till, in your shop
  • If we shut down, your business keeps running
  • Your menu is yours — no other venue listed on your page
  • A small monthly fee. That's the whole cost.
Getting started

What you actually do to start.

  1. Install our app on your till, or on any spare computer in your shop.
  2. Choose your web address (yourname.fooddirect.net).
  3. Add your menu, your opening hours, your delivery zones.
  4. Share the link with your customers on your leaflets, receipts, and social media.

You'll have taken your first online order the same day.

The honest bit

We're a small business too.

We built this because we watched independent restaurants lose their shirts to commission-hungry apps, and we thought there had to be a better way.

We won't tell you FoodDirect is right for everyone. If you already get half your orders from Deliveroo and don't mind the cut they take, keep them. Use us for the other half — the customers who found you through your own website, your Instagram, your regulars. Nothing here is exclusive.

We're just another way for people to order from you. And this one doesn't take a cut.

Want to give it a try?

Get in touch and we'll walk you through it. It costs nothing to ask, and nothing to try.

Get in touch →
Or email us directly: [email protected]